5 Ways to Utilize Group Sales Effortlessly

There are various ways to sell insurance, but every method requires you to convince a prospect. How do you sell insurance? Do you take advantage of events and gatherings to pitch your business to people? It is no news that when more people hear about your services, there is a chance that a huge number will pick an interest and ask for more information. From which you can easily get more clients. Sometimes, you don’t need to host an expensive event just to gather people; there are so many options you can take advantage of, especially group sales. We’ll discuss some ideas and hope you get into it. 

Group sales: some ideas to help gather more people at once

Office Presentations

A good way to pitch an idea to a large group would be to invite them all to a presentation, this also works for group sales. This is a smart and effective way to take advantage of group sales. Never hesitate to do some networking with companies that might be interested in your services. They can also offer a space for in-house presentations in their office; this gives you a stage with an audience to pitch your ideas to.

Sometimes, people are likely to trust those they have met physically more than some agents on the internet and in their mailbox. This presentation helps you touch the human aspect of marketing and opens a doorway to your prospects. 

Physical presentations help you demonstrate your wealth of knowledge in your field and permits people to ask direct questions. This is even an opportunity to showcase how professional you are, from your approach to answering questions to how you take criticisms when they arise. Prospects will likely trust you and ask for more information. Also, share your contact information with them, your business website, address, complimentary card, and anything related to help keep in touch. 

Lunch Outings

Who doesn’t like eating? We all love a good meal; therefore, a lunch outing will create a friendly environment for your pitch. Feel free to invite a group of people from an organization to a lunch outing. The atmosphere created by good food, calm music, and happy faces is definitely better than that of an office presentation where people might be bored. People are more laidback and comfortable with lunch meetings.

Use this opportunity to make your lunch meeting the get-to-know-you type of space, then give a little bit of your elevator pitch. You can add your marketing insights later; this helps you build a more personal connection with people. Who doesn’t want to be the cool guy that brought chicken sauce? Instead of the boring guy that spoke about insurance for three hours? Yes, exactly. 

Charity Events 

Organizing a charity event is a nice way to help society and also generate new leads. This event can be health-related, entertainment, or just an exercise routine, anything interesting to make people leave their house and feel productive. Hosting a charity event will make you appear philanthropic and create an environment for easy marketing. You can give out your brochures and business cards to attendees. You can give people these materials when they arrive or when they’re about to leave; this helps keep the impression that your company organized the event. 

Online Conferencing

Zoom and google meet are good ways to create virtual meetings and interact with people. You can create an event, set the date and time with the topic for discussion then email the link to participants. This is easy and free too. This can be a good method to build your brand, offer discounts and new products so far. The share screen option allows you to share a file from your screen during these online meetings.

You can share a presentation you already created and explain more during the meeting.
The chat option allows people to type their questions or suggestions and more at the time of the meeting. You can answer these and show your expertise in the insurance field. When organizing webinars, you can upload the video on YouTube or your company’s site to help keep people informed. When doing this, don’t forget to share the link on social media platforms like Instagram, Facebook, Twitter, and Linkedin. 

Linkedin Groups

A good way to find people with like minds is in a group with common interests. Linkedin provides that part, so you need to join your industry and help stir the conversation. Contribute as much as you can because people will easily notice you and trust you when you add value to a conversation and not just try to sell your ideas. Share content that you create on this platform to help position you as an expert in your field. You can also create your own group and add people from your connections. You can post promo materials, articles, video links, and more—anything to market your business without seeming too persuasive. 

A good thought leader doesn’t necessarily need a formal setting to pitch his ideas; he can leverage informal gatherings.