6 Factors That Pull Leads on Your Site
By Author 90
As an insurance agent, you need leads to succeed. Owning a website can help you put leads on your site if done the right way. Leads can convert to clients and long-term customers too. So many good factors help you generate high-quality leads. But you must continually optimize your website to get better results. Below are six proven ways that you can increase your lead generation chances.
6 Factors That Pull Leads on Your Site
1. Add value
Always add value to your clients; you can use an e-book, a video, or a free course but always offer value to them. Providing how-to guides puts you as an authority in your field. Your audience will view you as knowledgeable, approachable, and trustworthy.
You can tap into free courses by making your audience register before they get the freebies. Asking for registration details will help you generate lots of leads in your agency. Then, you can use a webinar too.
2. Try mobile
Using mobile devices will help your sites generate more leads. Many users prefer mobile-optimized sites, so make sure that your site is optimized for mobile.
Remember that people use mobile devices and computers differently. Also, add pictures and a clear call to action. This CTA must relate to users and get their attention.
You can try adding images to help your message. Use concise words to engage your users. Also, create links that are clickable and visible. Never forget that when the website is optimized for so many devices, you stand a greater chance of generating more leads.
3. Great content
Content Marketing is a great way to build trust with your audience; therefore, write good quality unique articles with catchy titles and quality information. You can also try other types of content for lead generation on your sites.
Use a lot of active verbs in your writings. Try different CTAs on your website that is easy for the user to click. Remember that providing legitimate information helps build trust quickly.
4. A lot of cues
In the insurance business, there are so many website additions that you can try. Some popular tools to check include:
- Annuity quote engines
- Insurance calculators
- FAQs and glossaries
When these tools provide helpful information for your audience, it is easy to keep them engaged and on your site. You can always test out this tool, so check if they are well-suited for your areas.
5. Testimonials
Testimonials are a great lead magnet. You can use them with photos or videos to increase the trustworthiness of your audience. A great testimonial will reinforce a company’s credibility. Do not be afraid to ask your clients for positive feedback; when you give yourself one, be grateful. Also, check if testimonials do not make your website lag. It is helpful to put leads on your site. It is one thing to have testimonials; it is another thing to have a well-optimized website for these testimonials.
6. CTAs that help the sales funnel
CTAs should be short and precise. They should always convey the action that you want users to take. For example, ask them to sign up for free quotes or your newsletter. You can also encourage them to register for webinars.
Remember that being aware of what should be on your sales funnel helps a lot in lead generation. CTAs on your site must always be the focus. Do not provide too many options for users; this can confuse them, and they might end up leaving your site without taking any action.
Finally, owning new websites is great but optimizing the sites for lead generation is one thing that makes a difference in your business. The points mentioned above help you stay ahead in your industry. Go back to the drawing board, keep an eye on your website and check if your websites generate leads for you. You can always try a few factors at first then stick to the methods that work. Start now, optimize your websites for lead generation.